MARKETING OPERATIONS NEWS

Welcome to the latest edition of the Marketing Operation newsletter which includes the latest on best practices, knowledge sharing and system/process updates for our global and regional sales and marketing colleagues. If you have a learning or success to share with the community connect with us. Be the first to share and let others know what is working!

You are receiving this newsletter because you are a member of global marketing and communications distribution list or you have signed up through the Marketing Operations Toolbox.

Previous editions of the newsletter can be found here on the Marketing Operations Toolbox.

Marketing Operations Open Office Hours – Join Next Session

Join us for our next Open Office Hours session where we will be presenting on some key topics/questions that arose from our recent Marketing Operations Survey feedback. Join your fellow marketers on Wednesday May 1^st as we cover the following:

· Showcase: Survey Feedback/Hot Topics

· Ask a question - Pre-submit your questions here or ask during the call.

· Discuss how to best leverage our systems/process for effective marketing.

Plan to attend the next Open Office Hours on May 1^st @ 9am EST. Register here to receive the monthly invite.

Data Hygiene Program: New Marketable Contacts Added to Db

IQVIA’s Data Hygiene Program is a continuous effort aimed at enhancing our marketing database by adding & enriching new contacts while simultaneously removing non-productive ones. As a result of this strategy, we recently added 162,193 new contacts, primarily Senior Executives and Executives, ready for marketing campaigns. These contacts were carefully chosen to align with our marketing requirements, considering key aspects such as job title, level and industry and were procured through ZoomInfo. Here are some key details:

Over 105,000 of these new Contacts instantly qualified for membership in an existing Persona or Bullseye.
The geographical distribution of these contacts is global, with nearly half of them located outside the US/Canada.
To prevent duplication, existing leads and contacts were suppressed.

Email Fundamentals for Better Campaigns

In the April Marketing Operations Open Office Hours, Bindhu presented Email Fundamentals. If you missed the call and are interested in the following topics, please review the presentation:

Subject line best practices
Using the email templates
Understanding Reporting metrics

The best practice Email Fundamentals presentation can be found here and a recording of the session can be accessed here.

Plus, don’t forget that all previous Open Office Hour presentations can be found here.

Website Technology Upgrade Completed

On April 27^th we collaborated with our IT team to successfully implement a significant update to our website environment, transitioning to version10.3.1 of Sitecore's Digital Experience Platform (DXP). This latest version of Sitecore is set to enhance the performance, scalability, and security of IQVIA.com and other associated websites. It also holds the potential to boost our marketing capabilities in the future.

As always, we welcome your feedback and suggestions. If you encounter any issues or have any ideas for improvement, please let us know by filling out our IQVIA.com Feedback form.

Boost your organic posts performance with LinkedIn paid boosting.

Looking to increase the visibility of your recent LinkedIn post? Consider trying LinkedIn post boosting. A quick way to setup paid ads based on organic post, ideal for users who don't have paid campaigns running. You can choose who you want to see your posts and when your campaign runs to get the most out of your ad spend. Here’s how to get started with LinkedIn post boosting so that your content gets the attention and reach it deserves.

For more details contact Hemant Galagali or Sandeep Kamboj.

Get certified as an IQVIA Lean Automation Champion

In continuation of the Lean Automation Essentials training, IQVIA provides you a more complex training, in which you will see what it takes to bring Automation opportunities to life, from process, business and financial points of view - always with the key goal in mind of empowering you to redeploy your time from manual, repetitive tasks to more intellectual value-added tasks.

This is a 4-hour Connected Learning training that can be split over 2 weeks, as this training is self-paced and has bite-sized content (not set to any specific time zone). It is available once every quarter to all IQVIANs that have completed the Lean Automation Essentials training (the only pre-requisite).

Register here for the IQVIA Lean Automation Champion training on your path to becoming a certified IQVIA Lean Automation Champion! Or click here to learn more.

Useful Links

Below you will find several links for Marketing Automation tools, resources, and reports

Don’t forget to join in on the Marketing Operations office hours which is on the first Wednesday of the month at 9am EST if you have any questions! The next session is May 1^st. You can register or pre-submit any questions/topic ideas through the Marketing Operations Toolbox.

Confidential – For Internal Use Only